5/30/2023 0 Comments Wavemaker mediaOur D2C practice will help marketers plan better and tailor their offerings to better suit their customers. Our 5,000 highly talented and motivated people work with category leading. Consumers too are looking for a closer relationship with brands making it important for D2C marketers to adapt and stay relevant in the game. Danone picked WPP's Wavemaker as its media agency in North America as the yogurt maker aims to better reach consumers, especially younger ones buying plant-based and organic fare. MEC is one of the worlds leading media agency networks. Vishal Jacob, Chief Transformation and Digital Officer, Wavemaker India, said, “We have seen a lot of brands wanting to build a direct connection with their consumers. Launching the D2C practice marks the expansion of our digital and E-Commerce offerings and is a step toward providing focused solutions for brands who are to manage their value proposition and value chain.” Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. We have been investing and building this capability for a few years now. The Wavemaker way is globally consistent. The media agency will assist clients with their technology stack, design customer experiences, set up a growth platform, and manage the entire fulfillment infrastructure to optimize brand performance.Ījay Gupte, CEO – South Asia, Wavemaker, said, “We are committed to creating solutions which offer unparalleled growth to our brands and partners. Wavemaker India’s mandate involves providing end-to-end solutions for brands to simplify their Direct-to-Consumer (D2C) channel strategy and deployment. Moreover, the media agency will introduce a separate program that focuses on working with D2C start-ups to scale demand and operations, providing more opportunities for growth and success. are holding ourselves accountable Our framework is a new standard for media advertising & our carbon calculator will empower our industry to slash advertising's carbon footprint hubs.li/Q01h9S910. In addition to launching a new Direct-to-Consumer (D2C) practice, Wavemaker India’s modular approach will enable brands to choose specific solutions they need for optimization. In our commitment to media decarbonisation, we, GroupMWorldwide. Notably, the media agency is already working with established brands such as MTR Foods, Nokia, L’Oréal, and many others. Danone has consolidated its global media account with WPP’s Wavemaker after a competitive review. Group M’s most awarded media agency, Wavemaker India, has recently launched a new Direct-to-Consumer (D2C) practice to assist brands in implementing and navigating successful D2C strategies for growth. Wavemaker scoops Danones global media account in consolidation Company admitted under-investing in its brands and vowed extra 300 million investment.
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